Is publicity always a good thing?

A quote from Bob Lefsetz:

...in the era of cable TV/Web, it’s EASY to get publicity, but the more publicity you get, the shorter your career.

Call it the Pearl Jam paradigm. After "Ten", the band decided to do no more videos, no hype. Sure, their record sales trailed off, but FIFTEEN YEARS LATER they can still sell out arenas. Do you want to still be able to work as a musician and not have a day job fifteen years on? Then I’d suggest you watch your publicity. The more ubiquitous you are, the shorter your career.